Pressy – When China is faster than rest of “modern” world

No so long ago you can read about an interresting Kickstarer-funded project called Pressy. Main purpose of this project was to add a customizable hardware button to your phone. Pressy is designed as small gadget to be put into phones/tablets 3.5" headphone jack and is designed to offer you up to 10 customizable actions. It's not a secret that most of todays phone lack of any customizable HW button, mostly the only buttons you find on your phone are Power button + Volume key. Period, end, finish. But hey, what if you would like to have Camera button or evem more HW buttons? Sorry no luck today.


Then some clever people found a solution and to make it reality they starter Kickstarter project to find neccessary funds. Basic limit was setup to 40,000 USD, but project received so many publicity that all donations are attacking almost 700,000 USD. 

Now come to the problems. First, project is not yet at the stage of product for sale. Second expected price was setup to 27 USD.

But copy-master from Chine never sleep. Atleast two companies incl well know Xiaomi copied the item and created own clone. Xiaomi called it MiKey. MiKey's functionaly copies original idea of Pressy, however for fraction of price ~1 USD. So copied HW is finished and now we are just waiting for neccessary software part. Pressy developers should really speed-up their work otherwise China copy-master will beat them to the ground.

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